The term natural cosmetics is appealing but imprecise. There is no strict regulation in Finland or the EU. A product can call itself natural cosmetics even if 80% of its ingredients are synthetic.
On the other hand, synthetic substances are not automatically bad. Synthetic hyaluronic acid works just like that derived from natural sources. Some synthetic ingredients are even purer and more consistent than their natural counterparts.
The question is not natural vs. synthetic. It is purposeful vs. purposeless.
A large part of cosmetics contains ingredients that serve the product's structure, shelf life, or feel in the hand – but do not benefit the skin. Emulsifiers, preservatives, fragrances, fillers. These are not automatically harmful, but they are only necessary if the product contains water.
A water-based moisturizer needs an emulsifier (to keep oil and water together), a preservative (to prevent spoilage), and often a fragrance (to mask the smell of the preservative). Without water, the entire aforementioned chain is unnecessary.
Meadow's approach: no water, no emulsifier, no preservative, no fragrance. Six raw materials that all do something for the skin. That is our version of 'pure' – not an ideological claim but a formulation logic.
Pure - meaning only skin-nourishing ingredients. At the same time, 100% natural cosmetics!